Adriana Cisneros is the visionary who boldly transformed a family-owned television empire into a global digital ecosystem, bridging the two Americas. Educated across Europe and the United States, she has embraced a strategy of hybridization—blending formats (from telenovelas to TikTok), markets (from Latin America to the U.S. Hispanic segment and Europe), and audiences (from rooted diasporas to digital natives). She firmly believes that Latino soft power should no longer be limited to cultural exportation, but should evolve into a global, structured, multilingual, and embodied narrative force.
